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How AI will change SEO & what you can do about it?

How AI will change SEO?

As AI continues to evolve, it is also changing how search engine optimization (SEO) works. In this article, we’ll explore the top ways that AI will shape the future of SEO. From automated keyword research to smarter content marketing strategies, AI is revolutionizing the way digital marketers think about and approach SEO. By leveraging AI, companies can ensure that their content reaches the right audience at the right time and maximize their visibility online.

AI will help improve SEO in many ways. Today, we’ll go over how AI will change SEO and what you can do about it.

Keyword Research

Keyword research is the first step in any digital marketing campaign, including content marketing for accountants. It should be an ongoing process that involves finding new keywords and combining them with other SEO strategies to rank your website on Google’s search results.

Keyword research is one of the most important aspects of SEO. It is used to identify the best keywords to target for a website, blog post, or article. 

AI has made keyword research more accurate and efficient by automating the process and providing insights that were previously not available. AI-driven tools can quickly analyze large amounts of data and identify trends and patterns in search queries. This allows marketers to quickly determine which keywords are most relevant to their target audience and focus their efforts on those keywords. 

AI also helps marketers stay up-to-date with changes in search engine algorithms so they can adjust their strategies accordingly. With AI, keyword research can be done faster and more accurately than ever before, allowing marketers to get ahead of the competition and maximize their SEO efforts.

One example of using AI for keyword research is to ask chat GPT to come up with 5 blog topics for your website.

On-Page Optimization & SERP Analysis with AI

One of the most important things you can do to improve your organic search ranking is on-page optimization. This includes things like creating high-quality content, optimizing title tags and meta descriptions, and ensuring your site’s overall structure is optimized for search engines.

On-page SEO is crucial to organic search because it allows Google to better understand what your site is about. This means it can display your website as relevant search results in the SERPs, leading to more traffic and conversions for your business.

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With the help of AI, SERP analysis can now be done in a much more efficient and accurate manner. AI-based tools are able to quickly analyze search engine results pages (SERPs) and provide insights into how they are structured and which elements have the most impact on rankings. This allows content marketers to gain valuable insights into what their competitors are doing right, as well as identify potential SEO opportunities. By combining AI with manual analysis, content marketers can ensure that their SEO strategies are effective and up-to-date.

Link Building

AI-powered content creation and marketing tools are game changers for SEO. Whether you need to produce content for social media, video, or a new website, these systems can help you put together compelling, relevant content in minutes.

Link building is another important aspect of SEO, and it’s an ongoing process that needs to be monitored and maintained. It can be time-consuming, but it’s an effective way to boost the “authority” of your web pages in search engine results pages (SERPs).

A good link strategy should include both dofollow and nofollow links. This balance allows Google to understand which links are meant to pass authority and which ones do not.

With the help of AI tools, link building has become more efficient, accurate, and cost-effective. AI tools can analyze a website’s content and suggest potential link opportunities that are relevant to the topic. They can also help identify broken links and suggest new ones that could be beneficial for SEO purposes. AI can also be used for competitor analysis, helping to identify competitors’ link sources and strategies which can then be replicated or improved upon. 

Finally, AI tools can automate tedious tasks such as finding contact information for potential link partners or monitoring existing backlinks for changes in quality or quantity.

Creating a Content Outline with AI

AI can be a powerful tool when it comes to creating an effective content outline. It can help content writers and marketers to quickly create an outline that is tailored to their target audience’s needs. With AI, content writers can easily identify the most important topics, keywords, and phrases that should be included in the outline. They can also use AI-generated insights to optimize the structure of their content and make sure that it is compelling, engaging, and informative. By leveraging AI-powered tools, content creators can save time while ensuring that their outlines are optimized for maximum impact.

Content Creation with AI

Content creation with AI is becoming increasingly popular as it can help content creators save time and generate better-quality content. AI-powered tools can be used to create content from scratch, edit existing content, or even suggest topics for content creation. AI tools can also be used to identify potential issues in the content before it is published. With the help of AI, copywriters can create more engaging and relevant pieces of writing that are tailored to their target audience.

SEO Workflows

SEO workflows are becoming more complex and time-consuming as search engine algorithms become more sophisticated. AI is playing an increasingly important role in helping content creators and marketers optimize their SEO strategies. AI can help automate many of the manual tasks associated with optimizing content for search engine visibility, including keyword research, content analysis, link building, and page optimization. By leveraging AI to automate these processes, marketers can save time and resources while improving their overall SEO performance.


AI is transforming the way SEO is done. With AI, SEO professionals can now analyze data faster and more accurately. AI-driven tools can help them optimize content for better search engine rankings and measure the success of their campaigns. As a result, SEO professionals have to stay up-to-date with the latest technologies and adopt new strategies to keep up with the competition. By leveraging AI, SEO professionals can gain a competitive edge in their industry and deliver better results for their clients.

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